Fitness First cracks motivation code on exercise
Fitness First in Singapore announced the transformation of its fitness philosophy, customer service, and gyms, all of which are being re-designed around the principles of behavioural psychology. This comes as new research challenges the myth of what motivates us to exercise. Conducted on the back of its new global brand rollout, Fitness First unveiled insights […]
Ferrari California T unveiled in Singapore
Ferrari presented the new Ferrari California T in Singapore on 8 May, amidst huge interest and enthusiasm that surrounds the car brimming with cutting-edge technological solutions, following the International Motor Show of Geneva in March. Making its first appearance in Southeast Asia, the event was attended by over 200 exclusive guests at the luxurious waterfront playground by the sea […]
[REVIEW] Aston Martin V12 Vantage S 6.0 (A)
Dubbed as the ‘most aggressive version of the Aston Martin junior range’, the six-litre V12 Vantage S is the quickest series production model ever made by them. Basically, the British carmaker combined their V12 engine with their lightest sports car to produce a mean combination. Stacked against its V12 Vantage sibling, it is faster, lighter […]
New limited edition EDIFICE X Red Bull Racing watches
Casio Singapore is introducing five limited edition EDIFICE models to its range of motorsports-inspired EDIFICE timepieces, in celebration of Casio’s partnership with the four-time World Constructors Champion, Infiniti Red Bull Racing. The commemorative series is designed based on two popular EDIFICE models, the EFR-534 and the EFR-537, and sports the signature team colours and logo […]
Throwback 2: BMW Z4 (2010)
This was a test drive of the BMW Z4 cabriolet – my very first time driving it actually. I loved the car so much that I wanted to do a photoshoot with it for memory’s sake. So yes, here are three of my favourite shots, done by Anson Chew.
Pinnacle@Duxton Vertical Challenge 2014: Running upwards instead of forward
It’s ironic how I was once on the organising committee of the National Vertical Marathon by the NTU Sports Club and I worked at Swissotel Hotels & Resorts Asia Pacific office (which oversees Swissotel The Stamford that runs the Swissotel Vertical Marathon), but I’ve never attempted a vertical marathon. I’ll be frank – I don’t […]
Singapore Karting Championship returns to Kartright Speedway for 2014 season
The fifth season of the Singapore Karting Championship (SKC) will be held entirely at Kartright Speedway, the only permanent go-kart facility in Singapore at the moment. When the SKC was first held in 2010, it was organised by the Singapore Motor Sport Association (SMSA) with title sponsor Nescafe. Havelock Speedway then took over for the […]
ALIFE Air Automobiles launches ‘Call for Collaboration’ programme
ALIFE Air Automobiles Pte Ltd, Singapore’s only automobile manufacturer, announced Singapore’s first Island-wide Free Towing Service for motorbike users in Singapore. The service comes as the first initiative kick-starting the company’s ‘Call for Collaboration’ programme, one of many spearheaded by the Singapore government, that looks to provide a series of innovative industry solutions to help […]
Singapore GP’s ‘Rev Up Singapore!’ campaign returns with new and enhanced initiatives
With only 4 months to the 2014 FORMULA 1 SINGAPORE AIRLINES SINGAPORE GRAND PRIX, race promoter Singapore GP is pleased to present the second edition of the Rev Up Singapore! campaign with new and enhanced initiatives to share the excitement of Formula One™ across the island. This year’s fan-friendly initiatives include three new programmes – […]
Creative visionaries: MINI Paceman Adventure
A creative collaboration between young apprentices and their instructors at the BMW’s plant in Munich and Dingolfing has produced a completely unique vision for MINI. Choosing the MINI Cooper S Paceman as their base model, the students transformed the car into a two seater with a pickup style cargo area. The powerful turbocharged engine, all-wheel […]