What do you stand for? This is the title of this campaign, a joint effort by Rock The Naked Truth, GOYA and Stand.
When I first spoke to Sabrina (co-founder of GOYA) and Eilania (founder of STAND), I could feel their passion – how they each have a dream and plucked up the courage to chase and build this dream.
One is an active gym goer who wanted to produce comfortable, breathable, stylish corporate wear for the career woman who is also a fitness enthusiast. GOYA’s clothes are made of activewear fabric, thus it is stretchy and sweat-wicking.
The other always had problems finding a good pair of heels because both her feet are of different sizes. Hence she launched customisable shoes which come with message personalisation. You can print a word onto the insoles of the shoes from Stand, to serve as a daily reminder!
Instantly I knew I wanted to create a Rock The Naked Truth campaign with both of their brands. #supportlocal
After months of planning, we finally made the shoot happen today with four other amazing ladies – Jae, Andrea, Diane, Brenda. You can read their individual stories over at the RTNT website.
I’m just really really grateful to meet brave and inspiring women like these two here, who also believe in what I’m doing with Rock The Naked Truth, so we can join forces and empower more women out there.
Because empowered women empower women.
Here is me in the Elle Dress in Sage from GOYA and the Ruffles Ribbon Dark heels from Stand:
(Use ‘istandforme‘ to get 15% off both brands now!)
