When you’re racing at the top level with the fastest cars, time and control is so crucial! A split second decision can be the difference between finishing first, last, or not at all.
Likewise, make the right choice with your life and stay in control. Join The Pact to never drink and drive today.
Show your commitment with hashtag #ImNOTdriving and help to get the world home safely.
If you need to be reminded about the fragility of human life, just watch a Formula 1 race car made entirely of JOHNNIE WALKER whisky glasses shattering into a million pieces.
The Glass Car is a new flagship film launched today for Join The Pact, a global campaign to gather one million commitments to never drink and drive. Inspired by the fragility of glass, the 90-second film imagines a race car made of 1,750 glasses. Beautiful and powerful, yet so easily shattered, the glass car symbolises the importance of always making the right choices and staying in control. The Glass Car helps to remind consumers that, in life as in racing, control is everything.
Join The Pact aims to gather an additional million pledges never to drink and drive by inviting consumers around the world to use the hashtag #ImNOTdriving on social media. In return, JOHNNIE WALKER is pledging to give away one million kilometres of safe rides home.
The Glass Car features two-time world drivers’ champion Mika Häkkinen – a JOHNNIE WALKER Global Responsible Drinking Ambassador – who says: “Staying in control is what matters in racing. Split second decisions are the difference between finishing first and finishing last – or not finishing at all. The Glass Car is a powerful reminder of how easily our dreams can be shattered – watch it, share it and sign the pact never to drink and drive.”
Set in a painstakingly created computer reproduction of the McLaren Technology Centre – accurate to just 3mm – the beautiful film features a stunning CGI model of a Vodafone McLaren Mercedes F1 car and a breathtaking crash scene at 300 frames per second that took over a week to render and produced over 100 gigabytes of data in itself. To view The Glass Car go here.
*Post sponsored by Johnnie Walker