MINI launches in Vietnam

First MINI showroom opens in Hanoi

MINI Asia has appointed Europe Automobiles Corporation (Euro Auto) as its first authorised importer in Vietnam. The new MINI showroom is located along one of the busiest streets along central Hanoi.

“MINI is thrilled to be entering Vietnam for the first time. As a small premium car brand that is packed with dynamism, MINI is always looking to extend our exciting products to our enthusiastic customers around the world. This exciting journey has since brought us to Vietnam, where we partner with Euro Auto who has been the trusted representative of the BMW brand over the past 7 years,” said Mr Preecha Ninatkiattikul, Head of MINI Asia.

“Being one of the fastest growing markets in Southeast Asia, Vietnam has a thriving young population who are trendy, fashionable and non-conforming. They make a perfect fit with the MINI brand which is widely recognised for bearing the same traits,” said Mr Horst Herdtle, CEO of Euro Auto. “The reason why we have chosen to launch MINI in Hanoi is primarily because of the capital city’s rich and cosmopolitan history, which makes a closer fit with the British roots of MINI.”