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Hello Kitty EZ-Link cards

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 30 Oct 2013   Posted by Cheryl Tay


EZ-Link launched a new e-commerce  website, My EZ-Link Online Shop (www.myezlink.com.sg), where it will sell limited edition EZ-link cards and EZ-link memorabilia. Commemorating this launch was the release of the Hello Kitty ez-link Card Series!

The Hello Kitty ez-link Card Series consists of 12 designs altogether – four Limited Edition Cards of famous sights and special occasions of Singapore with special effects at S$19.90 each (including GST) and eight Classic Cards at S$14.90 each (including GST). Each card is packaged in a pretty Hello Kitty box with a Hello Kitty mobile screen cleaner.

Classic 1 (381x600)

The Hello Kitty Classic ez-link Cards were available from 29 October 2013 on www.myezlink.com.sg. Four designs will be exclusively available at selected TransitLink Ticket Offices. Those sold online will include a delivery charge.

Starting in December, the Hello Kitty Limited Edition ez-link Cards will progressively be sold online, with one design released every two weeks.

Limited Edition 1 (600x400)

EZ-Link is holding a “Me & My Classic Cards” contest where you have to collect all eight Hello Kitty Classic ez-link designs. Three winners will stand a chance to win a 30-inch giant Hello Kitty plushie!

More information at to www.myezlink.com.sg or www.facebook.com/myezlink.

Press Release - EZ-Link Unveils My EZ-Link Online Shop_TRS Final_2 (529x600)

 

Press Release - EZ-Link Unveils My EZ-Link Online Shop_TRS Final_3 (532x600)

 

Press Release - EZ-Link Unveils My EZ-Link Online Shop_TRS Final_4 (533x600)

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Written by Cheryl Tay


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  • About Cheryl Tay

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    First establishing herself in the world of cars and motorsports, Cheryl Tay is a sports and fitness blogger who advocates living an active and healthy lifestyle. Founder of body image movement Rock The Naked Truth, Cheryl overcame over a decade of eating disorders and is now passionate about helping people with similar struggles. She also has a running club ROCKrunners and a tri-enthusiast club ROCKtri.

    Rock The Naked Truth encourages others to be comfortable in their own skin and to learn that there is more to life than just being a slave to the numbers on your scale. Truly, life has more meaning than just forcing yourself to look good - it's most important to be happy and feel good about yourself!

    Previously...
    > Fitness columnist for Yahoo! Sports
    > Founder of ELITE (fitness competition)
    > Motoring writer for TODAY
    > Columnist for Rev / Run magazines
    > Official photographer for ONE Championship
    > Media manager for Formula Drift Asia
    > PR manager for PETRONAS Syntium Team
    > Business development for Kartright Speedway
    > F1 youth speaker for Singapore GP
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“My lowest point, when I was 18, is almost half my lifetime ago. Yet I feel like I don’t have regrets because my experiences have moulded me.”

She launched @rockthenakedtruthsg in 2016 after discovering another way of looking at her body when a friend introduced her to weight-lifting. She started competing in Ironman triathlons after that.

“I saw how capable the body is, how it can do so much more than you think. I started to chase performance goals, rather than weight loss goals,” she says.

Ms Tay, who is in a relationship, founded the social movement “to remind people that they, and their bodies, are enough”, she says.

She works with fashion and fitness brands, multinational organisations and schools to spread awareness about body positivity and to motivate people to find confidence through fitness. 

“Rock The Naked Truth has helped me grow as a person. I’m now willing to work on my flaws and my relationships with family and friends have improved,” says Ms Tay.

In the past, her insecurities about her appearance led her to stay in toxic relationships and remain in denial, she adds.
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