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EZ-Link launched a new e-commerce  website, My EZ-Link Online Shop (www.myezlink.com.sg), where it will sell limited edition EZ-link cards and EZ-link memorabilia. Commemorating this launch was the release of the Hello Kitty ez-link Card Series!

The Hello Kitty ez-link Card Series consists of 12 designs altogether – four Limited Edition Cards of famous sights and special occasions of Singapore with special effects at S$19.90 each (including GST) and eight Classic Cards at S$14.90 each (including GST). Each card is packaged in a pretty Hello Kitty box with a Hello Kitty mobile screen cleaner.

The Hello Kitty Classic ez-link Cards were available from 29 October 2013 on www.myezlink.com.sg. Four designs will be exclusively available at selected TransitLink Ticket Offices. Those sold online will include a delivery charge.

Starting in December, the Hello Kitty Limited Edition ez-link Cards will progressively be sold online, with one design released every two weeks.

EZ-Link is holding a “Me & My Classic Cards” contest where you have to collect all eight Hello Kitty Classic ez-link designs. Three winners will stand a chance to win a 30-inch giant Hello Kitty plushie!

More information at to www.myezlink.com.sg or www.facebook.com/myezlink.