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New reality TV show ‘Fit for Fashion’ transforms lives with exercise and style

Fitness First Asia this week unveils its partnership with Imagine Group, producer of The Biggest Loser Asia series to produce a first-of-its- kind major reality TV show called “Fit for Fashion”, which aims to transform the lives of 14 ordinary people through fitness and fashion. Scheduled to hit Asia’s TV screens via StarWorld in Q4 […]

Fitness First cracks motivation code on exercise

Fitness First in Singapore announced the transformation of its fitness philosophy, customer service, and gyms, all of which are being re-designed around the principles of behavioural psychology. This comes as new research challenges the myth of what motivates us to exercise. Conducted on the back of its new global brand rollout, Fitness First unveiled insights […]