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Home / Posts tagged "fitness first"

fitness first

New reality TV show ‘Fit for Fashion’ transforms lives with exercise and style


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 15 May 2014   Posted by Cheryl Tay

Fitness First Asia this week unveils its partnership with Imagine Group, producer of The Biggest Loser Asia series to produce a first-of-its- kind major reality TV show called “Fit for Fashion”, which aims to transform the lives of 14 ordinary people through fitness and fashion. Scheduled to hit Asia’s...

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Fitness First cracks motivation code on exercise


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 15 May 2014   Posted by Cheryl Tay

Fitness First in Singapore announced the transformation of its fitness philosophy, customer service, and gyms, all of which are being re-designed around the principles of behavioural psychology. This comes as new research challenges the myth of what motivates us to exercise. Conducted on the back...

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