Sime Darby Motor Holdings Singapore has announced the appointment of Mr Alex Yap Kwok Wai as the new Managing Director of Performance Motors Limited (PML) with immediate effect.
Mr Alex Yap joined Sime Darby Motors in Singapore in 2004 and held key leadership roles in the Sales and Marketing team. He was appointed Director – Sales and Marketing of PML in 2006. He was subsequently seconded to China to manage Sime Darby Super Luxury Operations which oversee brands such as Rolls-Royce, Lamborghini, Jaguar Land Rover and McLaren in Eastern China cities from 2011 to 2013.
He will take over the reins from Mr Say Kwee Neng who has served as Managing Director of PML since 2010. Mr Say Kwee Neng will continue to lead and oversee the Sime Darby motor business in Singapore and the region in his new role as the Country Managing Director of Singapore, Indochina and Indonesia.