• About
  • Contact
  • Contact Us

Follow my adventures at @cheryltaysg!

  • Home
  • Cars
  • Motorsports
  • Sports
  • Fitness
  • Lifestyle
  • Photography
  • About
  • Contact

Johnnie Walker and SMRT launch global campaign

0 Comment
 19 Sep 2013   Posted by Cheryl Tay


JOHNNIE WALKER PLEDGES TO RELEASE ONE MILLION KILOMETRES OF SAFE RIDES HOME AS PART OF JOIN THE PACT CAMPAIGN

In the buildup to the 2013 FORMULA 1 SINGTEL SINGAPORE GRAND PRIX, Johnnie Walker launched its global Join the Pact campaign with Vodafone McLaren Mercedes driver Sergio Perez and two-time world drivers’ champion Mika Häkkinen at Clarke Quay. Reinforcing the importance of responsible drinking, Johnnie Walker announced its ambition to gather one million global commitments to never drink and drive via the unique hashtag #ImNOTdriving. To honour the one million commitments, Johnnie Walker will give away one million kilometers of safe rides home across the globe beginning in Singapore this week.

A light hearted moment with Sergio Perez and Mika Hakkinen (600x399)

Partnership with SMRT
In partnership with SMRT Corporation Ltd (SMRT), Johnnie Walker will give away 10,000 kms of safe rides home in SMRT Chryslers from Clarke Quay (19 – 20 September) and Marina Bay Sands (21 September). Patrons who pledge to never drink and drive using #ImNOTdriving will stand a chance to win a free ride home that evening, simply by showing their pledge to the Johnnie Walker roving team at the different locations. For more information and full terms and conditions, visit www.facebook.com/JohnnieWalkerSingapore.

Mika Hakkinen meets SMRT taxi drivers (600x399)

Ultimate Chauffeur Service
Fans also stand a chance to win the Ultimate Chauffeur Service this race weekend. Two-time F1 world drivers’ champion Mika Häkkinen will personally drive one guest home from the Johnnie Walker Circuit Lounge party on 21 September. To be in the running, fans are invited to make their pledge to never drink and drive by using #ImNOTdriving on their social media pages. Pledges can be in the form of a tweet, Facebook post or Instagram snapshot. In addition to the Ultimate Chauffeur Service with Mika Häkkinen, the winner will also receive two VIP invitations to Johnnie Walker Circuit Lounge.

Mark Sandys, Category Director of Whisky, Diageo Asia Pacific said, “Our partnership with Vodafone McLaren Mercedes has given us a powerful platform to talk about responsible drinking for almost a decade. This year, we reinforce our commitment to this cause through one of our most ambitious responsible drinking campaigns to date – by releasing one million kilometres of safe rides home around the world. That’s equivalent to circumnavigating the equator 25 times. We are very excited to be working with SMRT to deliver the first 10,000kms of safe rides home, right here in Singapore”.

Desmond Kuek, CEO, SMRT, said “As Singapore’s leading public transport provider, the subject of never drinking and driving is one that is naturally very close to our hearts, so we were thrilled at the opportunity to join forces with Johnnie Walker to deliver this very important public safety message. As a nation, let’s ensure that amidst the weekend’s celebrations, we do our best to stay safe on the roads”.

Singapore’s responsible drinking ambassadors
Joining forces with Vodafone McLaren Mercedes driver Sergio Perez and two-time world drivers’ champion Mika Häkkinen to serve as responsible drinking ambassadors are Singapore’s own Adrian Pang, DJ Rosalyn Lee and Oli Pettigrew. Over the next 12 months, they will work with Johnnie Walker in Singapore to reinforce the importance of responsible drinking. For more information on the Join the Pact campaign, visit www.facebook.com/JohnnieWalkerSingapore.

Johnnie Walker Join the Pact ambassadors - from left - Olli Pettigrew, Rosalyn Lee, Sergio Perez, Mika Hakkinen, Thanh Hang and Mario Lawalata (600x399)

Spokesperson Quotes

Mika Häkkinen, two-time F1 world drivers’ champion and Johnnie Walker Global Responsible Drinking Ambassador:
Responsible drinking is a cause that I am very passionate about, and I have been working with Johnnie Walker for the past 7 years to deliver this message around the world. I’m very much looking forward to being the designated driver this weekend for one special guest at the Johnnie Walker Circuit Lounge party. I’ve never really driven on Singapore roads, so I’m looking forward to discovering more of this beautiful city.

Sergio Perez, Vodafone McLaren Mercedes driver:
I am very excited to join Mika and Jenson as one of Johnnie Walker’s global responsible drinking ambassadors. Responsible drinking is a very important issue and as a driver with Vodafone McLaren Mercedes, I feel that it’s my responsibility to use my position to reinforce this message to our fans around the world. I love the idea of using a simple hashtag to make your pledge to never drink and drive – it means that you have no excuse not to do it!

DJ Rosalyn Lee, 987 FM:
I’m stoked to be teaming up with Johnnie Walker for this responsible drinking initiative! This new campaign is brilliant, and works in sync with the digital world we now live in. I am looking forward to doing my bit in making sure that the word gets out and have more people join me in making their pledges to never drink and drive.

Oli Pettigrew, TV host:
Being a huge fan of Formula 1 and Johnnie Walker, naturally I am excited to be part of the Join the Pact campaign. There are always so many celebrations and events taking place at this time of year, it is important for people to remember to party responsibly.

Adrian Pang, Co-Artistic Director, Pangdemonium Theatre Company:
I love what Johnnie Walker is doing to raise awareness around responsible drinking. I’m very happy to play a role in spreading this message to a larger audience and get people to really start thinking about the choices they make when it comes to getting home safely.

Related Posts

  • Sponsored Video: Johnnie Walker Step Inside Singapore – Driving With JensonSponsored Video: Johnnie Walker Step Inside Singapore – Driving With Jenson
  • Sponsored Video: Johnnie Walker Step Inside – Jenson Button The Ultimate WalkSponsored Video: Johnnie Walker Step Inside – Jenson Button The Ultimate Walk
  • Mobil 1’s ‘Will You Be The One’ contestMobil 1’s ‘Will You Be The One’ contest
  • Formula 1 Singapore Grand Prix 2014Formula 1 Singapore Grand Prix 2014
  • Sponsored Video: Johnnie Walker Join The Pact | The Glass CarSponsored Video: Johnnie Walker Join The Pact | The Glass Car

Share and Enjoy !

0Shares
0 0
Written by Cheryl Tay

  • Search Cheryl Tay’s posts

  • About Cheryl Tay

    563588_392090887491821_131620790205500_1178808_177312844_n_resized


    First establishing herself in the world of cars and motorsports, Cheryl Tay is a sports and fitness blogger who advocates living an active and healthy lifestyle. Founder of body image movement Rock The Naked Truth, Cheryl overcame over a decade of eating disorders and is now passionate about helping people with similar struggles. She also has a running club ROCKrunners and a tri-enthusiast club ROCKtri.

    Rock The Naked Truth encourages others to be comfortable in their own skin and to learn that there is more to life than just being a slave to the numbers on your scale. Truly, life has more meaning than just forcing yourself to look good - it's most important to be happy and feel good about yourself!

    Previously...
    > Fitness columnist for Yahoo! Sports
    > Founder of ELITE (fitness competition)
    > Motoring writer for TODAY
    > Columnist for Rev / Run magazines
    > Official photographer for ONE Championship
    > Media manager for Formula Drift Asia
    > PR manager for PETRONAS Syntium Team
    > Business development for Kartright Speedway
    > F1 youth speaker for Singapore GP
  • Recent Posts

    • Summing up 2020…
    • Goodbye, Golf
    • The N*ked Athlete
    • Rock The Naked Truth x Our Bralette Club
    • Me Too.
  • Archives

    • 2021 (1)
      • January (1)
    • 2020 (14)
      • November (1)
      • September (2)
      • August (1)
      • July (1)
      • April (4)
      • March (1)
      • February (2)
      • January (2)
    • 2019 (23)
      • December (4)
      • November (3)
      • October (5)
      • September (1)
      • August (1)
      • June (3)
      • May (2)
      • April (1)
      • March (1)
      • February (1)
      • January (1)
    • 2018 (21)
      • November (2)
      • October (1)
      • September (1)
      • August (1)
      • July (3)
      • June (2)
      • May (3)
      • April (1)
      • March (3)
      • February (3)
      • January (1)
    • 2017 (35)
      • December (1)
      • November (4)
      • October (4)
      • September (5)
      • August (5)
      • July (3)
      • May (7)
      • March (2)
      • February (1)
      • January (3)
    • 2016 (55)
      • December (7)
      • November (3)
      • October (3)
      • September (5)
      • August (2)
      • July (3)
      • June (2)
      • May (5)
      • April (1)
      • March (7)
      • February (8)
      • January (9)
    • 2015 (149)
      • December (4)
      • November (8)
      • October (12)
      • September (15)
      • August (19)
      • July (16)
      • June (16)
      • May (16)
      • April (8)
      • March (13)
      • February (14)
      • January (8)
    • 2014 (469)
      • December (16)
      • November (26)
      • October (20)
      • September (16)
      • August (38)
      • July (52)
      • June (64)
      • May (71)
      • April (49)
      • March (55)
      • February (29)
      • January (33)
    • 2013 (135)
      • December (23)
      • November (30)
      • October (31)
      • September (38)
      • August (13)
  • cheryltaysg

    I suffered from eating disorders - anorexia, bulim I suffered from eating disorders - anorexia, bulimia, binge eating - for over 10 years of my life. I just had this strong desire to be skinny and I did everything I could to achieve it. I was so fixated on the digits on the scale and the obsession got so bad that I got to a point of self-harm. At one point, I lost over 20kg in over 2 months because I was starving myself, over-exercising and severely under-eating. For example, I would run 20km every morning, 6km in the evening and 2-3 hours of kickboxing EVERY DAY and refuse to eat. I was weighing myself every hour! My period also didn't come for 7 months. It was a very dark period for me then and even though I lost so much weight, I was constantly miserable and I was on this downward spiral. I lost a lot of good friendships, I wasn't a fun person to be around, I was always angry and tired. 

I continued to struggle with binge eating for many more years, for over a decade and I had a very unhealthy relationship with my body. I felt like I was never good enough for anything or anyone, my insecurities would get the better of me and I had a lot of toxicity in my life. I put back all the weight I lost, obviously, because I lost it in such a drastic and unsustainable way. So I got to a point where I just gave up on myself and told myself I was gonna be fat forever, that nobody was gonna love me.

And then one day I rekindled my love for fitness again. I've always been active - representing my school in badminton, track and cross-country - but when I started exercising to lose weight, it killed my passion for fitness. I hated exercising because I found it a chore; it became something I had to do because I needed to do it to lose weight.

Now, it amazes me everyday, to see how beautiful the body is and how much it can do. 

Thank you @anya.active for the feature!
    Haven't gone wakeboarding for 5 months; happy that Haven't gone wakeboarding for 5 months; happy that I didn't face plant today and could still do some baby wake jumps and surface 360s. Means @jimboh_waketime taught me the basics well hahahahaha. Weather was scorching so it was nice to get out with the wind and sun!

📷: @buffalochua
    We just wanted a reason to dress up. #dressupnigh We just wanted a reason to dress up.

#dressupnight #marinabaysands #dinnerout
    Tired af but still had a little energy left to hia Tired af but still had a little energy left to hiao for a few shots.

📷: @jaredmbateman

#cheryltayworksout #teampurpose #triathlon #triathlete #trifit #trilife #trilove #trigirls #getfit #lovefit #fitforlife #fitness #fitnesseveryday #instafit #igfit #ironmantri #ironmantraining #teampurpose #purposeperformancewear #purposeasia #iamspecialized #specializedsg #aeroiseverything
    When a pole dance lesson becomes a hiao impromptu When a pole dance lesson becomes a hiao impromptu photoshoot.

Thank you @divapolesg for the trial class! I had so much fun, even though I had trouble trying to look graceful lol. Need to take a leaf out of the books of @silver_ang and @jyanyoga! And @censkiii YOU WERE MISSED TODAY.

#divapolesg #poledancing #polefitness #trysomethingnew #asiangirls #fitgirls
    About last night - belated birthday dinner and dri About last night - belated birthday dinner and drinks for @angelrun.diary, followed by acai bowl for dessert, plus lots of girl talk heehee.

I first knew Wendy when she joined the SCSM Women Squad in 2017, organised by my @ROCKrunnersSG club. She eventually joined ROCKrunners and was a very active member, helping me out in the committee. With her help and the rest of the committee, RR was able to thrive for so many years.

Even though I've ceased RR, I'm really grateful that some friendships have continued, like this one with Wendy... who, with @dadtokeepfit, always generously open their home to us over festive occasions. Between the 2 of them, they have kickass homemade muah chee and fried bee hoon lol.

Here's to a lasting friendship!

#rockrunnerssg #friendship #cheers #dinnerdrinks #birthdaydinner #theflyingsquirrel
    This is the EXACT uniform I wore for 4 years at TK This is the EXACT uniform I wore for 4 years at TKGS. Whipped it out of my cupboard today to film something with @jadeseah who is from the same school! 🤭🤭🤭 Who else still keeps their school uniform? 

Happy I could still fit into it!

And, does the TKGS pinafore still come with a zip by the side? I love it because it accentuates the curves haha. And the belt is sewn on but I ripped it out ssshhhh.

All the memories!

📷: @jadeseah, after 1000000 shots lol.

#tkgs #demureandresolute #tanjongkatonggirlsschool
    You're the yin to my yang 🖤🤍🖤🤍🖤🤍 You're the yin to my yang 🖤🤍🖤🤍🖤🤍

#infinitysign #yinyang #bbtforlyfe #bbtsistas #infinityandbeyond #yintomyyangjiamin
    Who doesn't love Super Ring! So bad yet so good 😅😅😅 I love food and I think I eat too much junk sometimes, but it's all about moderation. I try to clean up the diet where I can, I work out and I remember to take Pruvit pure therapeutic ketones every day too.

The ketones do help me a lot in terms of better energy levels, managing the body composition by reducing body fat and having more mental focus and clarity. So much that ketones can do for you - it's not a quick fix weight loss supplement or meal replacement.

It's a ketone supplement that helps to put your body into ketosis without having to be on a restrictive/strict keto diet so your body will burn fat for energy instead of carbs (glycogen).

Hence, you get the benefits of being in ketosis without having to suffer.

Feel free to DM me if you wanna find out more - I can prep an Experience Pack for you or share more about current promotions!

And if you wanna get Pruvit, do use my referrer link (via my link in bio).

#justpruvit
    When your workout buddy turns up in a matching top When your workout buddy turns up in a matching top to your tights 😍😍😍 plus taking a gazillion selfies in the mirror to get one where we were looking at the camera + nobody walking past behind. Swipe to see our series hahahaha

#girlswhoworkout #fitgirls #lovefit #fitforlife #getfit #fitnesseveryday
    Went boxing the other day at @thering_sg and my ar Went boxing the other day at @thering_sg and my arms were aching for days after!! Trying out new activities with friends is always fun, whew. We work hard and play harder! Lol!!

(Psst, INYOURCORNER50 for 50% off one week trial and JAB25 for 25% off class packages)

#theringsg #inyourcorner #boxing
    You know you had a bloody good time when you are s You know you had a bloody good time when you are still posting photos after 2 days 🤣🤣 and talking on the radio about it this afternoon (cc: @latimerbarbara).

#yachtparty #yachtouting #lazarusisland #girlsonly #bikiniempire
    Welcome to Bikini Empire. Unfiltered, authentic, h Welcome to Bikini Empire. Unfiltered, authentic, hilarious.

#giveusarealityshow
#yachtparty 
#boating
    These girls making sure that I'm really drinking L These girls making sure that I'm really drinking LOL. Omg yday was such an epic party. When I arranged this, I knew it was gonna be a blast because these girls are so spontaneous, candid, unpretentious, adventurous and unabashed - as quoted by @rriley.

We kicked off with Mr Don Julio 1942 (whom @clairejedrek brought along and never left him) at 9am with a drinking game by @rriley that got @latimerbarbara buzzing first thing in the morning. Plus more gin that got @victoriacheng a little over. And then everything just went whooooosh from there. Ded from so much laughing, at stupid things like the maxi pad float, capsizing the kayak and being awed by the microwave oven.

Swipe for more nonsense pics LOL.

Give us our own reality show!

#yachtparty #bikiniempire #beachlife
    "You have to stop expecting people who don't love "You have to stop expecting people who don't love themselves to love you the way you love them." It's true. I had found love within myself. I knew how to give my full self to someone when I made the commitment. But I have to accept that not everyone understands love as I do. A lot of these guys I thought I'd wanted hadn't found love for themselves yet. How could they possibly be ready for the love I was ready to give?

- This is an excerpt from the book The Modern Break Up and it hit home so hard.

Also wearing this pretty toga piece from @pinksaltswimco - comfy, flattering, great material!

#allthefeels #selflove #rockthenakedtruth #doyouloveyourself #loveyourself #selflovejourney
    I JUST touched up my eyelash extensions the day be I JUST touched up my eyelash extensions the day before and wasn't too keen on jumping into the water, but these girls wouldn't hear of it so... RIP to some of you lashes. 🤣🤣🤣

#boatjumping #peerpressure #beachtime #yachtparty #lazarusisland
    Couldn't have asked for a better day with these gi Couldn't have asked for a better day with these girls! 10/10 will do it again. Plus my core is sore from all the laughing and trying to balance on the giant floating mat.

Swipe to see what an awesome time we had.

P.S. I'm wearing another pretty piece from @pinksaltswim.co!

#yachtouting #yachtparty #lazarusisland #girlsonly #beachlife
    Tried boxing for the first time at @thering_sg wit Tried boxing for the first time at @thering_sg with this bunch and it was so fun! Woke up with sore arms this morning, whew. Would do this again!

#boxing #theringsg #girlpower
    As you get older, it gets harder to make good frie As you get older, it gets harder to make good friends... friends that will not judge, friends who will order half the menu with you, friends who will talk to you on the phone when you need a listening ear, friends who love your laughter and friends who love hearing you tell stories. Grateful for this group!
    Valentine's Day dinner with my forever loves! One Valentine's Day dinner with my forever loves!

One of the reasons why I'm motivated to work hard in life is so that I can bring them out and buy them meals and gifts and take them on holiday (when we can). Of course it's not always about the money, it's also about spending quality time with them and I really enjoy their company, quirks and all.

I know they will always have my back no matter what, even when I make mistakes or do things to upset them. This is true love. ❤❤❤

Oh and I promise I have other skirts.

#valentinesday #familyfirst #familytime #familylove #vday2021
    Load More... Follow on Instagram



Copyright © 2019 Cheryl Tay. All Rights Reserved.