First Ever Jaguar Super Bowl Commercial Launches F-TYPE Coupe and Drives Record Consumer Engagement
On 3rd February 2014, Jaguar North America announced record levels of consumer engagement have been achieved for the growing British luxury brand with the launch of its “British Villains” marketing campaign, led by the broadcast debut of “Rendezvous”, its 60-second cinematic television advertisement that broadcast during the fourth quarter of Super Bowl XLVIII. “Rendezvous” stars Sir Ben Kingsley, Tom Hiddleston and Mark Strong and was filmed by Oscar-winning British director, Tom Hooper, in London.
Here’s the full commercial:
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